A polite refusal
Unwrap - is a process of rolling out a texture.
Here we will expand our thoughts about the industry of the CG and life in general.
Here we will expand our thoughts about the industry of the CG and life in general.
03.07.2011
Sometimes you have to decline big projects, and even from important customers, on the whole. It is obvious, but many do not understand this at all. Here's what David Ogilvy wrote about:"Your order would make a half of the annual turnover of our company. That’s why it would be difficult to ensure you with the objectivity of our recommendations."
It was addressed to Henry Ford in response to a commercial campaign Edsel car. If Ogilvy decided to work with the Ford, Ogilvy's agency would cease to exist, as it happened with the automobile marque